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International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation

Hangzhou, as one of the key cities for the development of China's digital economy, has witnessed the profound impact of digital technology on the commercial and financial industries. This city is renowned for its unique practices in the digital economy ecosystem and financial innovation, playing an important role in driving China's economic development.

The Hangzhou Business School of Zhejiang Gongshang University is located in Tonglu County, Hangzhou. The school adheres to the educational philosophy of "application-oriented, innovative, regionalized, and internationalized," catering to the needs of digital economic development and industrial transformation and upgrading. It is committed to cultivating versatile and applied talents who meet the needs of the market economy, understand national digital economic policies, and are familiar with digital management and innovation. In 2023, the International Conference on Digital Economy and Business Administration was successfully held at the Hangzhou Business School of Zhejiang Gongshang University, providing a valuable opportunity for promoting in-depth exchanges and cooperation in academia in the fields of digital economy and business administration.

Against this background, the International Conference on Digital Economy and Business Administration in 2024 will establish three sub-venues, aiming to further deepen academic research and practical discussions in this field. This sub-venue will delve into the development of digital economy and finance, highlight practical experiences in digital financial ecosystem construction, and explore the comprehensive impact of digital economy on the financial industry. Additionally, the sub-venue will invite local innovative financial enterprises to share their practical achievements, showcasing advanced applications of digital technology in financial services.

This sub-venue looks forward to deepening the profound understanding of the development of digital economy and finance in this conference, promoting scholars, researchers, and industry professionals to achieve deeper cooperation and innovation in this field. This will not only contribute to the sustainable development of Hangzhou's digital economy and finance but also provide valuable experience and references for research and practices in the global digital economy and finance field, promoting the sustainable development of the industry.

Workshop Chair

Junfeng Lu, School of economics and law, ZJHZCC, China

Submission Guidelines

Accepted full paper will be invited to give the oral presentation at the conference and be published in the conference proceedings. All editions and updates must be done before the submission deadline: October 10, 2024 .

The authors are suggested to use the Formatting Template to meet format requirements. Your paper must comply with the following specifications:Paper Length: Each paper should be within 4-6 pages. Each registration covers 5 pages. For extra pages, fee will be charged (300RMB/Page).Official language is English in paper writing and presenting.

Full paper submissions should report on significant, original, and previously unpublished results on any aspect of design of complex systems or artifacts. All submissions will be subjected to double-blind peer reviews, who are expert or have experiences in the related field for years. The accepted papers must be revised, taking into consideration the referees' comments and suggestions, before inclusion in the conference proceedings

Topics of interest

Digital Financial Innovation and Strategy
Digital Financial Strategy
Impact of Digitizing Financial Models
Leadership in Driving Digital Financial Innovation
Automation of Financial Business Processes
Innovative Sustainable Financial Services
Data-Driven Financial Decision-Making
Digital Transformation of Financial Organizations
Sustainable Financial Technology Innovation

Digital Technology and Financial Markets
Application of Blockchain in Financial Markets
Digital Financial Risk Management
Future of Digital Wallets and Mobile Payments
Digital Platforms Driving Financial Inclusion
Application of Big Data in Financial Decision-Making
Smart Contracts in Digital Financial Transactions
Financial Technology Innovation and Social Impact

Digital Financial Services and Market Expansion
Application of Financial Technology in Investment Management
Digitization Trends in Financial Markets
Personalized Digital Financial Services
Future of Digital Financial Tools
Financial Marketing Strategies in the Digital Age
Digital Identity and Financial Customer Relationship Management
Innovation of Financial Technology in Cross-Border Business
Data Privacy and Security in the Digital Financial Market


After a rigorous reviewing process, accepted papers after proper registration and presentation, will be published into Conference Proceedings. 


Zhejiang Gongshang University Hangzhou College of Commerce

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